Ads on internet search engines (search engines), are usually one of the best options "after web positioning", since we can show our results, products and services to people who are looking specifically for something we are offering. We explain below the pros and cons of this practice:
Advantage
- It allows to quickly publicize a large-scale product
- It allows you to compete face to face with big competitors
- The return on investment is fast (if campaigns are optimized)
- It allows to take very segmented traffic to our website
Disadvantages:
- For the vast majority of sectors, the price per keyword is usually high.
- Requires continuous monitoring for optimization
- It will always be necessary to pay for each interaction / click.
