Help | Search Engine Optimization
SEM is the acronym for Search Engine Marketing. When we talk about SEM we mean paid ad campaigns in search engines. In the configuration of ad campaigns (SEM), we have the possibility to choose the keywords where we will appear as search results.
SEO, on the other hand, is the acronym for Search Engine Optimization, which is related to web positioning. This option to appear in search results is not paid, and is obtained through algorithms that position our content as options in the overall result.